events

L'oréal Paris Hair Care Reveal Mahira Khan as Their New Spokesperson

Wednesday, October 18, 2017 Sidrah Beauty 0 Comments

The world’s top beauty brand, L'Oréal Paris, has announced Pakistan’s leading lady Mahira Khan as the Official Spokesperson for L'Oréal Paris Hair Care in Pakistan. Mahira joins the team of prestigious women that have been representing the iconic brand L’Oréal Paris for decades.
Mahira was unveiled on the third day of the prestigious PFDC L’Oréal Paris Bridal Week 2017 as the superstar made a surprise appearance on the ramp and spoke about beauty and women empowerment.


“Mahira Khan is an undeniable force of intelligence, beauty and strength. Her talent, spirit, charisma and self-confidence truly reflect the values of the brand and make her the perfect spokesperson. We are delighted to welcome Mahira as our new spokesperson for L'Oréal Paris Hair Care.” said Musharaf Hai, Managing Director at L'Oréal Pakistan.

On becoming the new spokesperson for L'Oréal Paris Hair Care in Pakistan, Mahira Khan said: “My new role as the spokesperson for L’Oréal Paris Hair Care represents the essence of the L'Oréal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty and self-worth. I passionately believe that beauty is rooted in self-belief, confidence and humility. I am proud to be a L’Oréal Paris woman.”

A multi-faceted star, Mahira Khan started her career as a VJ in 2006, making her acting debut with Pakistani blockbuster Bol in 2011. The multi-award winning actress has also appeared in several hit TV serials including Humsafar, Shehr-e-Zaat and Bin Roye. With her impeccable acting prowess, Mahira Khan landed a lead role opposite Bollywood’s biggest superstar Shah Rukh Khan in Raees, released earlier this year. She is also the recipient of numerous local and international accolades.

L’Oréal Paris has been present in Pakistan since 2009. Its spokespersons are passionate and talented individuals who are the icons of arts, fashion and beauty. The exceptional careers and charismatic personality of L'Oréal's ambassadors resonate in the brand’s motto "Because We’re Worth it", a truly universal message of empowering beauty for decades.

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events

J. Makeup & Fragrances come forth with a Beauty Movement

Wednesday, October 18, 2017 Sidrah Beauty 1 Comments


[Karachi, 13th October 2017]: In a fun-filled and lively event J. introduced their range of silk cream as well as note cosmetics to the local beauty and lifestyle bloggers. Held at the Dolmen Mall Clifton and is on till 15th of October, here on it will move to Dolmen Mall Tariq Road and then Lucky One Mall. The launch of “J. Beauty Activity” was attended in great numbers by some of the biggest bloggers in Pakistan.


In the rendezvous with J. makeup and fragrances, the bloggers and walk-in customers of the malls will be given free makeovers and hands on experience of the J. makeup and fragrances. Known for its high quality, premium products and great coverage foundations, high intensity highlighters, pigmented shades and stay on lip glosses and paints, J. makeup is  fast becoming a go to brand for the perfect everyday look.


#JdotBeautyActivity Kiosk:

Festival of Beauty at Dolmen Mall Tariq Road 18th to 22nd October 2017



J. Makeup’s Philosophy

J. staying loyal to its tradition of bringing the best, introduces to its customers, a must have series of vibrant and colourful cosmetics for your face, eyes and lips. With a realm of palettes, that includes nudes, reds, pinks, and purples, you are sure to make a grand entrance. Turn heads with J. distinctive line of makeup with stunning options that will satisfy the modern women’s desire to stand out of the crowd. With J. Makeup, dare to be different. From high-performance lipsticks, eye shadows, blush-on, face powders, contouring kits, blush kits, to a professional range of brushes and BB crème. J. Makeup is here to give you a permanent fixture for all your beauty needs.

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