events,
In an effort to make women realize their true beauty, Dove
conducted a social experiment led by psychologist Dr. Kearney-Cooke. The
experiment was conducted as a placebo effect, leading one to believe that it's all in our mind.
The experiment utilized a “beauty patch” as a treatment devised to “enhance the way women perceive their own beauty.” The social experiment revealed that an alarming 80% of women feel hesitant to share the way they look. The study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women.
Dove invites all women to create a world where beauty is a
source of confidence, not anxiety. When
women look and feel their best, they feel happier, and Dove believes it is
important for women to see the beauty in themselves so that they can inspire
the next generation. The brand has set a
goal of reaching 15 million young lives with self-esteem programming by the end
of 2015 and has reached over 12 million to date.
Watch the Dove: Patches film at dove.pk/patches and join the conversation at #BeautyIs.
Dove: Patches from Dove Pakistan on Vimeo.
Dove® Proves That Beauty Is A State Of Mind
In this day in age, we can all get lost in hiding behind our true beauty. Some might not feel confident enough which is not to say that we rely on makeup and skincare to bring forth our true beauty.
The Inner-Beauty Social Experiment
In an effort to make women realize their true beauty, Dove
conducted a social experiment led by psychologist Dr. Kearney-Cooke. The
experiment was conducted as a placebo effect, leading one to believe that it's all in our mind. The experiment utilized a “beauty patch” as a treatment devised to “enhance the way women perceive their own beauty.” The social experiment revealed that an alarming 80% of women feel hesitant to share the way they look. The study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women.
The beauty patch would essentially change their personal
lives in ways that they had not imagined. The women participants wore the patch
for two weeks and would record their daily lives.
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| The Beauty Patch |
At the end of the experiment, it was revealed that the “beauty
patch” contained nothing, no ingredient, no formula. The patch gave these women
the power of believing in their own true beauty. It was remarkable how these
women were affected by the patch, some would’ve purchased the patch in the long
run.
"When a woman feels beautiful, she radiates happiness
and confidence, which inspires her life in a significant way,” said Dr.
Kearney-Cooke. “These women, like so
many others, struggle to recognize their own beauty and it severely affects
their daily lives. This first of its
kind experiment designed to illustrate that beauty is a state of mind and that
the power to feel beautiful comes from within.”
Dove: Patches, the Film launch in Pakistan
Throughout the Dove: Patches film, it becomes clear how low
self-esteem affects many elements of the women’s lives. As the women become more confident about the
way they look, feel personal relationships flourish and they develop a more
optimistic outlook on their daily life.
Dove hopes that all of the women’s inspirational stories
featured in the Dove: Patches film will serve as powerful examples and
encourage all women to develop a stronger relationship with their own beauty.
The Dove Patches documentary was revealed in Pakistan at a launch
held at Verde Bistro Cafe to showcase the Social Experiment. Fellow bloggers and socialites attended the
event among successful women who encapsulate the terms ‘beauty’ and ‘strength’.
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| Dove at Verde Bistro Cafe |
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| Dove at Verde Bistro Cafe |
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| Maliha, Rabiyah and Marium at Verde Bistro Cafe |
The Digital PR event was managed by Creative Chaos and the on ground activation by Bulls Eye 360.
Watch the Dove: Patches film at dove.pk/patches and join the conversation at #BeautyIs.
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